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What’s your story?! How to Build Your Brand around a Compelling Story and Clear Purpose

April 18 @ 12:00 pm - 2:00 pm

| $30 – $60

Every business owner has a story! Do you know how to build your brand around that story and around a clear purpose? Do you know how differentiation through purpose can drive value?

Find out with JP Laqueur, Chief Connector with Brand Foundations. With over 25 years in marketing and branding, JP helps organizations monetize their two greatest intangible assets: Brand and Culture.

In this lively session, JP will explain how clear purpose drives decision making for business owners and executives. Purpose – along with culture and strategy – is also one of the three critical ingredients to the success of any venture. Take for instance a company that has a great strategy and a healthy culture. It can perform admirably but may become complacent over time leading to “Risk of Fizzle.” Similarly, a company with great purpose and culture, but a poor strategy will fail to gain traction in the market; you can be passionate, but if your business model is lacking and can’t be monetized the business won’t succeed.

JP will help us move beyond traditional “mission, vision and values” thinking to a better model of Purpose – Way—Impact to help you fine tune what you do, how you do it and the impact it will have on your customers.

JP Laquer of Brand Foundations created the Purpose-Way-Impact (PWI) model to give leaders a simpler and more intuitive way to structure these critical, foundational messages. You’ll walk away with:

– The data that demonstrates how purpose, brand and culture drive bottom line results

– Strategies for identifying and messaging a clear purpose for your business

– Best practices for building a brand story around that purpose

Unveiled by JP in May of 2017, the PWI concept quickly went viral on LinkedIn. It’s been read nearly 80,000 times, liked almost 9,000 times and led to thousands of downloads in just three months! Many of those readers asked for help in applying the PWI framework to their own organizations and clients. RBWN has secured JP for this workshop to teach us the secrets behind PWI.

JP is the Principal and founder of Brand Foundations which transforms brands into drivers of organizational strategy, development and culture.


Pre-registration is now closed, however, you can still attend and pay at the door. Remember we will be at the Nyack Seaport!


April 18
12:00 pm - 2:00 pm
$30 – $60
Member Cost:


Nyack Seaport
21 Burd Street
Nyack, NY 10960 United States
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