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Building Your Brand around a Compelling Story and Clear Purpose

April 18 @ 12:00 pm - 2:00 pm

| $30 - $60

You already know that an organization’s mission, vision and values statements could be among the most important it will ever craft, serving as the foundation for everything from external brand strategy to internal culture and employee behavior. Yet, ask any employee to rattle them off and what do you get? Most often, a lot of hemming and hawing. That’s because almost no one remembers those bland “me-too” statements and even fewer could tell you the difference between them.

JP Laquer of Brand Foundations created the Purpose-Way-Impact (PWI) model to give leaders a simpler and more intuitive way to structure these critical, foundational messages. You’ll walk away with:

– The data that demonstrates how purpose, brand and culture drive bottom line results

– Strategies for identifying and messaging a clear purpose for your business

– Best practices for building a brand story around that purpose

Unveiled by JP in May of 2017, the PWI concept quickly went viral on LinkedIn. It’s been read nearly 80,000 times, liked almost 9,000 times and led to thousands of downloads in just three months! Many of those readers asked for help in applying the PWI framework to their own organizations and clients. RBWN has secured JP for this workshop to teach us the secrets behind PWI.

JP is the Principal and founder of Brand Foundations which transforms brands into drivers of organizational strategy, development and culture.


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April 18
12:00 pm - 2:00 pm
$30 - $60
Member Cost:


Nyack Seaport
21 Burd Street
Nyack, NY 10960 United States
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